Sunday, September 22, 2013

How to Create Content for your Site


Copywriting Cheat Sheet: How to Write for Email, Social and the Web

Producing content and promoting it is a top priority for gaining and retaining customers, but not every marketing channel is the same. Your writing should also accommodate each channel and the audience it attracts. But what tone of voice should you use, how many characters do you include, when should you sell, or simply converse? Our cheat sheet answers these questions so that your content is both engaging and effective… And this is one cheat sheet you don’t have to worry about getting caught using. Pass it on!

Infographic: Step by Step 13 Points SEO Copywriting Guide

Copywriting Infographic

Reblogged from David Wallace and the Infographic Journal.

Creating compelling content on a consistent basis is almost an art form. In copywriting, the ability to take words and form them into something that connects with the reader is not always an easy task for most of us. Sure, there are those who seem to spit out content like a machine. However, if you are like me, good copywriting often comes with much thought and effort.

Ken MacLeod said:
“The secret of becoming a writer is to write, write and keep on writing.”
And while that is true (practice makes perfect), having a good understanding of what copywriting is, how to grab the readers interest, how to turn features into benefits, and most important, how to ultimately persuade, can be a great foundation at which to start from. Content that is able to accomplish these tasks will help in the overall process of Internet marketing.

The following infographic from ABC Copywriting lays out concise information about the copywriting process and even includes several notable quotes, as well as tips for successful sales letters, information documents, webpages, and advertisements.

The Copywriting Infographic